Tippoff Marketing

Tippoff Marketing Ltd is a direct marketing firm which works as part of the global Cobra Group network. It specialises in providing below-the-line marketing solutions to the security industry.

As the design brief for its logo and re-branding, we were asked to explore visual concepts that would reflect the company's three core characteristics of rapid expansion, high impact delivery, and sincerity. Its target market was young business graduates with entrepreneurial drive.

Tippoff Marketing loved the company logo that we came up with. Our designers embodied the company's ethos of rapid expansion and high impact delivery with the image of the globe with the ‘T’ shape indelibly drilled into its surface. The company's concern with sincerity is reflected in the perfect symmetry of the form.

We chose to use black to convey power, and blue to further represent sincerity.

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