The simple answer is ‘yes’; along with lots of other search engine optimisation (SEO) strategies, social media websites can be a great way of link building and increasing your online visibility. Social networking should be an integral part of your internet marketing strategy, especially as social media is now recognised by and included in the search engines algorithms.
When using social networking sites as part of your link building strategy, you need to keep two important things in mind; be proactive and don’t spam! To make sure you can be seen, you need to keep up your social networking presence by posting regularly – but you need to balance this with interesting and relevant posts that won’t be viewed as spam by other users or the search bots.
The Key To Effective Social Networking & Link Building
Using social networking to support your internet marketing strategy is an ongoing process. The main purpose is to encourage others to help promote your website – create good quality articles and news stories that your followers or social networking friends will want to share. Link building through social media sites is all about spreading your links as far across the internet as possible.
Here are some of our favourite tips for link building via social networking:
- Be active and approachable – don’t just post things about yourself, but comment on other people’s posts too. If you don’t make an effort, you can’t expect people to share your links
- In regards to the above though, you need your activity to be generating backlinks, so instead of just having a ‘friendly chat’, make sure you’re investing time creating linkable articles that people will want to share.
- Be original – don’t plagiarise other people’s content and don’t copy and paste your comments and posts from one social networking site to the next.
- If you’re on Twitter, ‘retweet’ other users’ posts and links; if you’re using Facebook, post links on your profile for other users – this will win you favour and they will be much more likely to reciprocate.
- Don’t neglect any of the above points in favour of another. You need a good combination of linking to your own content and articles, sharing links for others and being active in chats and topics.
- Offer advice – helping other users and sharing information will earn you credibility and respect. This in turn will lead to a good reputation and people recommending you as a leader in your industry.
Using Internet Marketing Companies to Run Your Social Networks
If you don’t have time to produce linkable content for your link building strategy or to manage your social media accounts, ask a reputable internet marketing company to do it for you. Solutions Four are well experienced in managing successful internet marketing campaigns and have experts in SEO and great quality SEO copywriters amongst our team members. We can help with your link building strategy and give you that helping hand to rise to the top in the search engines results.
Feel free to get in touch for a no obligation chat about link building or if you would like to learn more about our effective internet marketing and SEO campaigns.
