Search Engine Optimisation

Once your website is up and running we’ll devise and implement a personal search engine optimisation plan to keep your site competing for those all important search engine rankings.

Well, there’s no point us making it look like the Mona Lisa if it’s harder to find than the Holy Grail now is there?

Search engine optimisation is a relatively new concern for most businesses and, consequently, is surrounded by uncertainty and a number of unhelpful urban myths.

Some common worries:

“Why should I bother with it? My website is already on the internet”
Yes, but unless your site is continually monitored and optimised, search engines will fail to pick it up. Think about how many potential customers you will lose.

“It’s an expensive service with very little returns”
Not at all, you can maximise your web presence for a relatively low fee. There are a number of simple, straight-forward ways to get optimised and, in comparison with many traditional marketing methods, it can prove very cost effective indeed.

“People in our market don’t use search engines”
Everyone uses search engines! You’ll be amazed at how much extra business you can generate.

“It’s not worth going to all the trouble of getting optimised; it’s just a passing fad”
No, it’s most definitely here to stay, and like web accessibility, it is something that you must comply with. As pay per click is ceasing to become cost-effective in many sectors; it is becoming the favoured tool to get ahead.

“Isn’t it just a bag of tricks to fool search engines?”
No, proper search engine optimisation is intrinsic to the structure of your site and complies with SEO web standards. It’s about doing things properly and building a sound, editable information application that will bring customers to your business.

Good search engine optimisation is not a quick fix or a gimmick. It is a continual process that involves extensive and cyclical research, evaluation and implementation. It is an excellent investment for all businesses whether you choose to have a simple brochure site or an extensive e-commerce solution.

Some of the key ways in which we will begin to optimise your site include:

The creation of a coherent search engine optimisation plan and strategy
Keyphrase analysis, monitoring and implementation
Regular assessment of site’s performance using latest analytics tools and software
Regular updating of content and news stories
Internal, external and reciprocal link building
Creation of a CMS system to facilitate easy updating and linking
Monitoring of trends and changes within SEO
Use of our email marketing system to drive traffic to the site
Assessment and optimisation of page markup factors
Competitor benchmarking
Ensure index inclusion using tools like Google sitemap

All of these factors will have a positive impact on your site’s position within the organic rankings of popular search engines like Google, Yahoo and MSN. This means that people will be able to find you without scrolling through pages and pages of search results, and if you’re easy to find, you’re likely to be their first choice to do business with.

For more information on our search engine optimisation services please contact the team.

Join our mailing List

Star Quality

We’ll put ourselves in your shoes when it comes to addressing the marketing needs of your business and we’ll provide the quality of service and value for money that we would expect to receive ourselves.

Need a Bright Idea?

Are you a bit bamboozled? Feeling the strain? Unable to see the wood for the trees? Then let us do a bit of creative thinking for you.

Great Suppliers

Because Solutions Four is a one-stop-shop for all your marketing communications requirements, you can rest assured that we will source the very best suppliers to meet your company’s needs.

Logo Rebranding

What your logo and, indeed, any visual representation of your business such as your website, business cards or office stationery says about you can literally make or break a sale, so it’s essential that you get it right first time.

Secure Websites

One of the main barriers to the success of some e-commerce sites is consumers’ fears regarding potential security and confidentiality issues. These can arise if your website is not guaranteed to be 100% protected against data theft.