Reverse Delta - Logo Design And Branding

Reverse Delta was founded to address the shortfall in highly-skilled, value-for-money web development services by assembling expert teams on a per project basis. By drawing on its freelance team of web specialists for a finite number of hours per project, Reverse Delta realised that it would be able to keep overheads low and pass the subsequent savings on to clients.

As recognised experts in the fields of graphic and web design, Solutions Four was chosen to design of the Reverse Delta logo and branding.

The desired look was to be sleek, urbane and expressive of Reverse Delta’s creativity and impetus to bring the best people together for the job.

The colour scheme of purple and grey was selected to express the stable, professional nature of the company and the quality and sophistication of their products and services.

The globular cluster of the logo represents the company's central principle of harnessing individual creative thoughts around a common problem and the ever increasing network of professionals that form the heart of Reverse Delta.

Solutions Four has worked with Reverse Delta on a large number of design and development projects since its inception, and continues to share a similar ethos.

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