When we were approached to design the logos and
product branding for FX Internet services, we were given a simple yet challenging brief.
We were asked to come up with a clean, corporate design for the company's logo, with three variations to reflect the three distinct parts of the business.
FX Internet wanted us to represent its technical web services in an appealing and user-friendly manner. The look was to be elegant and attractive in a market saturated by cold and uninspiring IT branding.
Our logo designers came up with the idea of using a lotus flower in lilac, deep purple and turquoise. The look they created is alluring and exotic, and suggests calm, wisdom and beauty. Our designers sought to reflect FX Internet’s freshness of vision and its ability to create software that opens doors by making the flower, itself, appear to be unfurling.
The lotus would be the central image of the brand and the each different sector within FX would be portrayed by a colour variation on the same theme. In order to manipulate the key image to represent all three parts of the business, one petal would differ in colour for each division of the brand.
The brand continues to go from strength to strength.
Solutions Four Product Branding