When we first took over the management and development of the Ronnie Scott’s website, there was no SEO or PPC. London’s premier jazz club was clearly missing out on a huge amount of web-based exposure and the potential for an enormous amount of online ticket sales.
Our first move was to design and implement a secure, leading edge online booking system on the website as a precursor to setting up the SEO and Pay Per Click. Once this stage was complete, our PPC and SEO professionals undertook detailed search and market analysis to determine the best words and phrases for the subsequent online advertising campaigns.
As any Google Adwords professional in London worth their salt will confirm, the research phase is key to the success of any Pay Per Click campaign and good analysis is vital to ensuring targeted advertising which yields high click through rates.
Because we select, run and monitor only finely targeted adverts for the club’s Pay Per Click, London-based Ronnie’s now benefit from massively increased levels of relevant website traffic – from 250 unique visits per day to 2500 – and great online booking figures with online tickets sales now accounting for over 35% of the total bookings at the club.
“Ronnie Scott’s has been transformed from a successful venue into a flourishing online business thanks to the work we’ve done on their website, SEO and PPC. London’s an incredibly competitive place for any leisure business and it’s imperative that venues like Ronnie’s invest in their online marketing in order to succeed in the years ahead.
We’ve taken strides forward in terms of helping the club to build a strong online foundation and we look forward to continuing to devise the innovations which will keep their profile up there with all the big venues across the country.”
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