Just Driving’s search for a Google Adwords Professional in Leeds led them to Solutions Four and we were able to take care of their SEO requirements and plan and build a fresh PPC campaign for them from the ground up. They had made some classic mistakes when they set up the initial Pay Per Click campaigns and were paying far too much money for very little return.
Just Driving is one of West Yorkshire’s most successful driving schools, offering both learner driver and driving instructor tuition across Leeds, Bradford, Wakefield, Huddersfield and Halifax. Keen to expand further afield and conscious of the fact that most of their demographic use the internet to source information on products and services, director Darren decided early last year to focus on a web-based marketing campaign to achieve their objectives.
“They had read a little bit about the benefits of combining SEO with Pay Per Click to maximise their website’s presence in the search engines, and they began to look for Leeds firms offering both SEO and Pay Per Click services. In the meantime they began to experiment by setting up their own Google Adword campaigns.
Fortunately their search for a Google Adwords Professional in Leeds led them to Solutions Four and we were able to take care of their SEO requirements and plan and build a fresh PPC campaign from the ground up. They had made some classic mistakes when they set up the initial Pay Per Click campaigns and were paying far too much money for very little return.
With the experience of our qualified team we were able to save the business around 75% of their previous weekly spend and raise their click through rates by around 3% by increasing the focus and target of the campaigns.
Now they are properly managed and maintained, the pay per click campaigns continue to yield excellent levels of custom for the Leeds school and they have now taken on a significant number of new instructors to deal with the demand for lessons.”
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