Pay Per Click Leeds

When we were invited to take over the PPC management and online marketing of York-based hospitality business de Bretton Ltd, the contract presented an excellent challenge for our team.

By combining experience with in-depth pre-campaign research and analysis, our Leeds-based Pay Per Click professionals Bitmedia, were able to make significant savings for the brand while ensuring greatly improved ROI.

The lean, targeted ad campaigns which we continue to run for the hotel undergo rigorous split testing and fine tuning to yield greater click through rates, and are monitored on a daily basis.

In an industry like hospitality, competition tends to be extremely aggressive and our online marketing professionals are keenly aware that the keywords they chose will literally make or break the campaign. The leading edge conversion tracking which we use to assess and interrogate the success of each individual ad within the campaign enables us to continually trim the dead wood and improve the wording that we use.

As part of the PPC management and online marketing that we do for Marmadukes Hotel, we also continually assess the best ways to generate sales once a user reaches the website. Our designers, copywriters and Pay Per Click professionals work together to create landing pages for the ad campaigns which will promote positive sales behaviours in customers.

This again is a cyclical process which involves rigorous testing and fine tuning, and we are constantly using our tenacious problem solving skills to bring greater levels of revenue for the business.

View Marmadukes Website

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