The Jenrick Group has been providing specialist recruitment services to the UK and European market since 1967. With an expertise spanning a whole spectrum of industries including engineering, building, commercial, medical and IT, they are widely regarded as a leading UK recruitment company.
Online marketing is now a vital part of how many recruitment companies do business. With this in mind, the multi-million pound organisation decided that the time had come for it to go through a complete re-branding exercise in order to re-position the company within the online marketplace.
It was imperative that the new brand made the company structure look far more cohesive and that it was scalable to enable further expansion. It was also important that the chosen look could be transferred easily between online and offline marketing tools.
Kevin Matthews, Jenrick’s Marketing Manager explains how the work of Solutions Four has had a substantial impact on their business:
“The new brand instantly brought the company together. The design team of Solutions Four has used colour so well within the brand. It has brought all of the subsequent work to life and so many of our clients and staff comment on how energetic the brand is and you can really see how proud all the staff are when they direct clients to our online marketing services.
It was one task to design a logo, but Solutions Four has taken it so much further than that – they have developed a clear brand identity that sends out a message of professionalism and personality. Exactly the qualities we wished to emphasise in our online marketing.”
As Jenrick’s recognition of our skills and vision has grown, so has their confidence in our ability to deliver. We now provide an on-going monthly service, which includes brochure design, direct marketing, the management and maintenance of Jenrick’s significant portfolio of websites, and online marketing.
2008 will herald the start of a new era in our relationship too as we begin the first large scale search engine optimisation and pay per click campaign on behalf of the organisation.