Sign Connections

UK Leaders in Signs and Lighting

Sign Connections had prior knowledge of the breadth of our skills and experience from having worked in partnership with us on various leisure industry projects. It seemed natural that when the time came for Sign Connections to re-develop its online image, it should chose us to carry out the work.

Sign Connections already had a brochure website to which it could direct clients for information about its products and services. It was a simple, informative site which contained visual examples of the company's work. The problem was that it had been built without SEO or content management in mind and was not particularly easy to manage or maintain.

The copy contained within the website was useful but lacked focus and had not been developed with search engines in mind either.

Sign Connections wanted to be able to make regular changes to its site quickly and simply and to be able to capture its own share of internet search traffic. Our developers were able to make a speedy assessment of what was required.

We rebuilt the site from scratch using the latest SEO and accessibility practices and carried out the necessary research to enable our copywriters to produce fully-optimised content. Our design team came up with a selection of appropriate designs and the whole thing was put together using our unique content management application.

We provided Sign Connections with a branded email address and secure hosting for the new website at our secure facility in Manchester.

Sign Connections is now able to make amendments to existing content or add new pages at the drop of a hat and all updates take effect in real time. In addition to its other benefits, the content management system is web-based which means that there was no need to install any software on any of the company computers.

With topical news stories and regularly updated material, the Sign Connections website is capable of competing for good search rankings and the increase in traffic to its site has been significant.

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