Mobiboo - Logo Design And Branding

We were asked to design the logo and branding for the new wi-fi mobile telecom company Mobiboo earlier this year.

The company, which was starting to make a splash in the new world wi-fi mobile phone calls via the internet, wanted a smart and hip image to reflect both its energy and its commitment to innovation.

Mobiboo wanted to target young business people who would have both the money and the motivation to climb onboard the wi-fi bandwagon. To this end, our logo designers elected to use fun, informal lettering which conjures ideas of youthfulness, play and enjoyment.

The fresh, bright blue colour was intended to suggest holidays, health and clear thinking. The shapes were chosen and arranged to convey the way in which Mobiboo stands alone in a crowded market of mobile telecom providers.

As the traditional competitors slowly blur into one, so Mobiboo emerges as a clear leader in modern mobile communications. The brand continues to work at the cutting edge of wi-fi communications.

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