Stone Willy’s Pizza is a household name in America and is a familiar sight in shopping malls, bowling alleys, cinema complexes and other leisure venues. Rookway Foods, who acquired the UK license in 2003, contacted Solutions Four for help with spreading the word on British soil.
We were initially involved with the provision of printed materials for the Stone Willy’s outlets which have begun to spring up all over the UK. One of the massive benefits of a Stone Willy’s pizza is its super quick cooking time and we worked with Rookway on flyers, posters, menus, window light boxes extolling this and its many other virtues.
The management team at Rookway began to think about how the web could take them forward and we spoke at length about the benefits of having an internet presence. Rookway wanted to be able to provide information to businesses thinking of investing in a fast food option for its customers quickly and cheaply. A website was the perfect solution with its cost-effective global reach.
We undertook the necessary research to enable our copywriters to produce optimised text and created a website which is both accessible, attractive and search engine friendly. We constructed the website using the latest technical methods and put together the final structure in our content management system. The website is easy to update and full of topical information.
We also created a ‘sign up’ feature which enables Rookway to gather information for the purposes of email marketing in the future.
The growth of Stone Willy's has been incredible
click here to visit their site.