Econogard

We were asked to get involved in the re-branding of Econogard’s logo and marketing tools in order to increase brand awareness and bring the company's look up-to-date.

The fire and safety experts wanted their logo re-branded to reflect the increased strength and scale of their business. They do a great deal of work with large, high-profile organisations and construction firms, so they wanted a corporate, ‘no nonsense’ image that would inspire confidence and project stability.

Our designers chose red for the colour of the new logo in order to communicate the robust and dependable nature of the company. As well as indicating substance and fortitude, red is a highly visible colour and is widely used to symbolise the fire industry of which Econogard form a part.

The triangular image was chosen to symbolise the three core stages of Econogard’s service to its customers: survey and design; supply, installation and commission; and maintenance.

The finished image is striking and easy to retain. It has been used subsequently to great effect on all packaging and marketing materials.

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