Guardian Wealth Management

We’ve recently been involved in a big rebranding project for one of our long term clients, Guardian Wealth Management ; by providing premium design and copywriting services, we have been able to produce a new logo and website to help then attract more sales leads and achieve an even more prominent presence on the Internet.

Following on from the success of the Guardian Wealth Management’s rebranding project, they then approached us to discuss the possibility of creating some downloadable brochures to allow their potential clients to get a good understanding of the financial services that they offer. Our copywriting and design team were excited and enthusiastic about creating these brochures, and threw themselves into producing quality copywriting content and a complimentary design to sit alongside their new website.

SEO Copywriting to Fit with your Design

Financial Advice Free Downloads

In order to make sure that visitors to the Guardian Wealth Management website were able to find and access these newly designed brochures, our copywriting team also created some powerful SEO landing pages to promote the brochures and offer some information regarding their content. Because our copywriting specialists have already worked on various projects for this client, they were able to produce the content for the brochures with minimal input from the client themselves; this meant that the client could continue to focus on their own business offering, while we concentrated on producing the content and design for these informational downloadable brochures.

If there’s one thing we love here at Solutions Four , it’s knowing that we’re providing a comprehensive service to help drive our clients businesses forward. Guardian Wealth Management has been extremely pleased with the quality of the copywriting and design for their financial services brochures, and we’re extremely happy to have delivered according to the project brief and put a smile on our customers’ faces! We also feel sure that their clients will also take a lot from the brochure design and copywriting that we have provided on this project; it feels great to deliver solutions that are as useful for our clients as they are for theirs!

Take a Look at Our Design and Copywriting Work!

If you’d like to take a peek at the fantastic results of our brochure design work and copywriting services, you can follow the links below to download the brochures and have a read:

• Top 10 Expat Investment Questions
• The White Paper QROPS Pensions Funds
• Life Insurance and Medical Cover
• International Wealth Management
• Inheritance Tax Planning
• Education Fees Planning
• Retirement Planning

If your business is looking for exceptional copywriting and design services, contact Solutions Four today to find out how we can help you. We can deliver powerful rebranding services, design for brochures , websites or any other promotional materials, and effective SEO copywriting services that will really make your target audience sit up and take notice.

Guardian Wealth Management Brochure Design

Here at Solutions Four we love the work that we do for our clients – we’ve recently been tasked with some fabulous copywriting, design and rebranding work for one of our international clients, Guardian Wealth Management. We’ve been working with the international financial advisors at Guardian Wealth Management for a long time now, delivering their SEO Internet marketing strategy and helping them with their copywriting, website and design needs.

Guardian Wealth Management are well established in the UK, across Europe and the Middle East – while their existing brand identity was working well for them, they decided that in light of their recent growth, it was time to look at rebranding their business with a new eye-catching and contemporary design.

SEO Copywriting to Complement a New Design

Guardian Wealth Management Switzerland

Our copywriting and design team at Solutions Four listened to exactly what Guardian Wealth Management were looking to achieve with their rebranding, and came up with several different design options for them to choose from. Once they had chosen their favourite design, our team at Solutions Four went to work rebranding their entire website, and creating additional website design work for their various international operations. Visit their Switzerland website.

In order to ensure that their rebranding and website design is as effective as possible, our professional copywriters also provided SEO copywriting services to complement the new design. Professional copywriting is an integral part of the overall rebranding process, allowing your business to communicate with your target audience and, in the case of SEO copywriting, helping the search engines to index your website and boost you up in the search engine results pages.

Another Happy Customer!

Our client was delighted with the rebranding and design work on their new website and were also incredibly pleased with the quality of the copywriting and SEO copywriting services that we provided. The new rebranding and design will help to give them even more confidence in their already successful business – and when our clients are happy, that makes us happy too!

If your business is in need of a fresh look, then why not contact Solutions Four now and talk to us about your rebranding and design needs? We offer every aspect required for effective rebranding, with the full complement of website design, internet marketing and SEO copywriting services .

We’ve all heard of search engine optimisation (SEO), but are you aware of search bots and spiders and the role that they play in your internet marketing? Search bots and spiders are the tools used by search engines to read and index websites. Also sometimes known as ‘crawlers’ or ‘robots’, this automated software tool provides information to the search engines from which they will decide upon the relevance of your website when a user types in a search term or query into a search engine.

The search bots and spiders are not incredibly sophisticated – they simply take their cues from the way that your website has been laid out. This means that you need to help them by giving them the right information in the right structure to help them to ‘read’ your website and use the data gathered to index your site on the search engine database. This is one of the reasons that search engine optimisation is so critical to your internet marketing strategy.

Feeding Search Bots and Spiders With Good SEO

Search bots and spiders are simply retrieval tools, scanning your website for data that helps the search engines to decide when your website might be relevant to a search. To help them to perform this job properly and lead visitors to your site, you need to ‘feed’ them with good search engine optimisation. The search bots read all of the visible content on your site and also indexes from the source code of your website, so you need to make sure that you have implemented sound SEO across your site. They will pay particular attention to title tags, meta tags and descriptions, link anchor text, H1/H2/H3 tags and the overall content. The search bots and spiders will also look for links to your site from other websites, so link building should also be another consideration in your overall SEO and internet marketing strategy.

Search bots and spiders do not have an understanding of frames, Flash, images or JavaScript – so think carefully about the value these items are adding to your website when you consider your internet marketing and SEO strategy. Where you do use images on your website, make sure that you use a text description so that the search bots have something to identify and log. Once you have a website up and running that has been indexed in a search engine’s database, that engine’s search bots and spiders will continue to visit your site. The more regularly you update your website content and the more traffic you receive, the more incentive the search bots and spiders have to revisit your site; therefore, regular site updates should also feature as an integral part of your SEO and internet marketing strategy.

Search Engine Optimisation and Internet Marketing

Developing and implementing an effective internet marketing strategy is a very complex procedure; understanding all the various aspects of SEO can take time and when you’re busy managing the day to day responsibilities of running a business, finding that time can be difficult.

Solutions Four offer professional search engine optimisation services to help the search bots and spiders find your site and create better search returns for your chosen keywords. If you would like to find out more about our internet marketing campaigns and SEO, please contact us now.

It is often said that when it comes to websites, ‘content is king’; search engine optimisation, structure and copy are all vital elements of an effective website. Relevant, optimised content will help your website to rank high in the search engines, making your site more visible to your target audience.

Here at Solutions Four, we know how important good content is for the success of your website – so we’ve put together these tips to help you create great website content that really works.

Create Effective Website Copy and Utilise Search Engine Optimisation

Layout – Your website should have different pages for each of your specific services or aspects of your industry. When you’re choosing the layout for your website design, you should also be thinking about what content needs to be on which page. Having the right layout helps to keep the page content relevant, which helps with search engine optimisation (SEO).

Volume – Visitors to your website don’t want to have to plough through thousands of words – they don’t want a story, they want direct and accessible information. Keep your content succinct, but do try to aim for at least 400 words to keep in favour with the search engines. Use paragraphs to help break the text down into bite-size chunks.

Headline tags and subheadings – Use headline tags for SEO purposes and break your copy down into subheadings. Internet users tend to skim-read web pages for relevant words and the search engines will take more notice of your keywords if they’re in headlines – so this strategy has double benefits. Using bullet point lists will also help with both skim-readers and SEO.

Search Engine Optimisation – Do your keyword research properly, or ask a professional to help you. You need to know what search terms are going to help drive the right traffic to your website and then use these keywords in your web content. You need a good keyword density (around 4%) and placement to help your search engine rankings climb. You should also optimise images for SEO and accessibility.

Bold copy – Yes, your copy can be bold in style if you wish, but we’re talking about using bolded text to make keywords and selling points stand out to both the reader and the search engines.

Unique and relevant – Don’t be tempted to plagiarise; search engines penalise sites with duplicate content, so make sure your website copy is unique and relevant to your industry.

Reading age and fog indexing – Copywriters use all kinds of magic to develop the best website content possible. Writing for the right reading age can help to ensure that you don’t confuse and lose your readers. Fog indexing does much the same thing, making sure the copy isn’t too complicated.

Keeping your content fresh – Search engines love to see your website content being regularly updated and will reward you for doing so. You can use a blog, news section or perhaps case studies to keep posting relevant content. It’s also a good idea to have a testimonials page – your visitors will appreciate hearing what other clients have to say about you.

Other content – Make sure you have a ‘Home’ page and an ‘About’ page is also a good idea to tell visitors about your background, accreditations and experience. You might want to have a ‘Links’ page to help with SEO and a map on your ‘Contact’ page to show your location.

Internal links – providing links to other areas of your site will help with search engine optimisation and make it easier for users to navigate around your site.

If you need a helping hand to create effective and persuasive content for your website that will help to boost your search engine rankings, speak to Solutions Four to find out about our copywriting services.

The simple answer is ‘yes’; along with lots of other search engine optimisation (SEO) strategies, social media websites can be a great way of link building and increasing your online visibility. Social networking should be an integral part of your internet marketing strategy, especially as social media is now recognised by and included in the search engines algorithms.

When using social networking sites as part of your link building strategy, you need to keep two important things in mind; be proactive and don’t spam! To make sure you can be seen, you need to keep up your social networking presence by posting regularly – but you need to balance this with interesting and relevant posts that won’t be viewed as spam by other users or the search bots.

The Key To Effective Social Networking & Link Building

Using social networking to support your internet marketing strategy is an ongoing process. The main purpose is to encourage others to help promote your website – create good quality articles and news stories that your followers or social networking friends will want to share. Link building through social media sites is all about spreading your links as far across the internet as possible.

Here are some of our favourite tips for link building via social networking:

• Be active and approachable – don’t just post things about yourself, but comment on other people’s posts too. If you don’t make an effort, you can’t expect people to share your links
• In regards to the above though, you need your activity to be generating backlinks, so instead of just having a ‘friendly chat’, make sure you’re investing time creating linkable articles that people will want to share.
• Be original – don’t plagiarise other people’s content and don’t copy and paste your comments and posts from one social networking site to the next.
• If you’re on Twitter, ‘retweet’ other users’ posts and links; if you’re using Facebook, post links on your profile for other users – this will win you favour and they will be much more likely to reciprocate.
• Don’t neglect any of the above points in favour of another. You need a good combination of linking to your own content and articles, sharing links for others and being active in chats and topics.
• Offer advice – helping other users and sharing information will earn you credibility and respect. This in turn will lead to a good reputation and people recommending you as a leader in your industry.

Using Internet Marketing Companies to Run Your Social Networks

If you don’t have time to produce linkable content for your link building strategy or to manage your social media accounts, ask a reputable internet marketing company to do it for you. Solutions Four are well experienced in managing successful internet marketing campaigns and have experts in SEO and great quality SEO copywriters amongst our team members. We can help with your link building strategy and give you that helping hand to rise to the top in the search engines results.

Feel free to get in touch for a no obligation chat about link building or if you would like to learn more about our effective internet marketing and SEO campaigns.

At Solutions Four we have a wealth of experience when it comes to internet marketing and link building; we work hard to keep up to date with all of the latest search engine optimisation (SEO) strategies and are happy to offer our advice and knowledge for free. Internet marketing is a multi-faceted and complex subject, so here’s our guide to using link building to improve your search engine rankings and increase quality traffic to your website.

In order to implement a successful internet marketing campaign, you need to approach your SEO strategy from several angles; while good content and keyword density on your website remains a crucial element, link building has become ever more important according to search engine algorithms. By including link building and social media in your internet marketing campaign, you are effectively feeding the search engines with more reasons to rank your website highly – which in turn will generate more sales leads.

What Is An Effective Link Building Strategy?

So we’ve identified that link building is an important internet marketing strategy, but how do you go about creating links to your website? Firstly, you need to decide what page on your website you want the link to point to. Secondly, you need to make sure that the website source that you’re linking from is relevant to the content on that page. Once you have done this, you need to work on building those links!

Link building; Here are some of the most effective ways to create links back to your website:

• Online business and information directories – these can be free or subscription websites; try to use a variety of both.
• Blogs and forums – use your own blog to create links to related pages on your website and comment on other blogs too. If you use forums, you can often include a signature, which can be a link back to your own website. Make sure that the blogs and forums are related to your industry.
• Reciprocal links – contact related websites (non-competitive!) and ask if you can swap links with them.
• Supplier and partner websites – contact your suppliers or industry partners and ask them if they will provide a link to your website. You could even offer to provide them with a testimonial to sweeten the bait!
• Article websites – post articles on submission websites such as Ezine.
• Social media sites – create business accounts on social media networks such as Twitter and Facebook. You can link back to your website from your bio or business page, post articles with links to your website and post general links in your tweets and comments – don’t overdo it though or people might accuse you of spamming.
• Press releases – there are lots of press release distribution sites on the internet, some are free, others you will need to pay for. Remember that a press release should be newsworthy though, so make sure you have good content and a reason to post.

As you can see, there are many ways to take advantage of link building to support and advance your internet marketing strategy. If you have time, you can undertake link building yourself, or contact an internet marketing company to do it for you.

If you would like professional help with search engine optimisation or link building, Solutions Four offer a wide range of internet marketing services – drop us a line to find out how we can help you to improve your search engine rankings.

Angie Jones approached us after being recommended from a colleague with whom we have worked on a number of projects. Angie was looking for a very natural and spiritual based logo for her new business which encompasses a number of different ‘Energy Medicines’ also known as complementary and alternative medicines. After discussion, we felt the use of a lotus flower to represent the Buddhist philosophy of purity of the body and mind, worked well with the meditative pose, as the nature of Angies work was very personal and directly affecting.

The real measure of a successful internet marketing or search engine optimisation (SEO) campaign is where you rank in the search engines in comparison with your competition. If you’re consistently ranking below your main competitors, you need to analyse their SEO strategy and use this information to improve your own.

As with any marketing campaign, the real results with internet marketing come from doing it better than the rest – keeping an eye on your competition is the best way to make sure that you can do so. In terms of the internet, your competitor’s are basically any company showing up in the results for your SEO keywords or phrases that rank higher than you. These are the guys you need to be looking towards for inspiration – mirror their effective SEO strategy and seek out the weak points, the things they may have missed.

Learning SEO From Your Competitors

In order to see what your competition is doing to stay ahead of you in the rankings, you need to collect and analyse internet performance data; compare content and SEO keywords, compare meta titles and description, check for backlinks, evaluate keywords used for links and compare use of features such as news sections and blogs.

There are many methods for doing the above, far too complex and involved to cover in this humble little article, but there are plenty of resources online to help, or you can even ask a professional SEO and internet marketing company, like Solutions Four, to gather this data for you.

Once you have the data, you can start to implement changes in your own onsite SEO and internet marketing strategy. Results won’t be immediate, but if after a week or two you’re still lagging behind, then your website still isn’t working for you. However, with the clever use of link building strategies and using your SEO keywords in regular article posts in your news section or blog, you should be able to leap ahead of the competition – and if you bear in mind that SEO and internet marketing is an ongoing commitment, you should be able to stay there!

Solutions Four offer a wide range services, including SEO, copywriting, email marketing and pay per click campaigns. Please feel free to contact us for internet marketing advice and support and keep yourself one step ahead in the search engines.

When it comes to out-performing your competitors in the search engines, never underestimate the power of a solid SEO (search engine optimisation) internet marketing strategy and the importance of quality links and content. Research shows that the highest ranking sites across a wide range of industries are those with the most amount of good content and the highest number of links. While other factors also have an influence on traffic and rankings, experienced internet marketing companies all seem to agree that content and links are the two most powerful tools to utilise.

Why Are Links So Important For Your Search Results?

Essentially, the more links you have pointing to your website, the higher your Google page rank. Having links to your site from other related websites indicates to the search engines that your site is a relevant, valuable source of information. The more links, the more popular and important your site will appear, so link building should be one of your main priorities for a successful internet marketing and SEO campaign.

There are several different kinds of links and some have more value than others; reciprocal links, link baiting, backlinks and internal links – if you would like to know more about how to incorporate these into your SEO and internet marketing strategy, contact Solutions Four for further information.

Internet Marketing – Creating Confidence With Quality Content

If link building is the jewel in the SEO internet marketing crown, then content is its twin sister; you need to create a balance of good quality, information-packed content without boring your readers into heading for the ‘back’ button. Try to steer clear of big, complicated words – keep it easy to read, relevant to your industry and add a liberal sprinkling of your keywords and phrases.

Good content on a website tells the search engines that you know what you’re talking about and that you’re serious about your website. By posting regular new content, you’re also telling the search engines that you’re a valuable source of up to date information – if you want your internet marketing strategy to put you ahead of your competition, by using content as your weapon you can soon convince the search engines that you’re an authority in your specific industry. If you’re not sure you can provide quality, optimised content for your website, it’s well worth investing in the services of a professional copywriter to give you the edge over your competitors.

Solutions Four offer a comprehensive range of Search Engine Optimisation and internet marketing services to businesses in London and throughout the UK. Why not contact Solutions Four now to find out how we can help you to build a bullet-proof internet marketing campaign?

If you are looking into Search Engine Optimisation (SEO) for your website, you may have come across lots of terms that you might not understand.  If you’re putting your trust in a professional SEO company to develop your site’s SEO or implement an internet marketing campaign on your behalf, you will probably want to know what methods they use and how they work.

At Solutions Four, we realise that our clients want to understand the processes behind their SEO campaign and the various terms that are often heard, but seldom explained. Here’s our brief SEO jargon buster to help you understand the different terminology that you may come across; this will also help to you understand the different strategies and methods that we employ when undertaking an SEO campaign for you.

SEO Jargon Buster – Understanding Key SEO Terminology

The content on your website is extremely valuable when it comes to ranking high in the search engines. Unfortunately most web designers aren’t really interested in copywriting or how well your site performs on Google; they will be purely occupied with making sure that your website looks the part from a design point of view. Here at Solutions Four, we want to provide your business with a competitive edge and one of the critical components in getting your site to rank highly is utilising effective SEO methods on your website.

Here are the different methods that we use when updating the SEO for your website, together with a brief explanation of how they can help you to achieve better rankings in the search engines.

Page URL
Every page on your website should have details within the URL address to help the search engines understand what content is on that page and what information, products or services visitors will find there. Often, a URL will look something like this:

http://www.domainname.com/index.php?cPath=170&osCsid=63527ad13748920a8474774

Not very helpful is it? You should be aiming to set your URLs to look something like this:

http://solutionsfour.co.uk/24-hour-printing

This URL shows clearly what that particular page of the website is about.

Meta Title
Your meta titles are crucial for your search engine results because they help the search engine to categorise what your website is about. The information in your meta title is displayed along the top of the computer screen and should look like this:

UK Web Design| Internet Marketing London | Web Design London | Solutions Four

The meta title of the page will also show up in search results and provide a link from the search page to your website. It is very important that your meta title is relevant to the content displayed on that particular page of your site; it should be made up of three or four short key phrases including your company name, what service or product you are offering and perhaps also a geographical location that your business applies to.

Meta Description
As with the meta title, your meta descriptions will be displayed in the search engine results. You’ll recognise the meta descriptions for websites when undertaking your own searches on the internet; it’s the two lines of text that sit underneath the meta title and it should describe your products and services. The meta description gives you an opportunity to promote your business – people searching for companies like yours use the information provided in your meta description to decide which site is the most relevant to them.

The meta description of your website can have a huge impact on the amount of traffic that is directed to your website, so this is a vital part of SEO that shouldn’t be overlooked.

Meta Keywords
Your meta keywords are a list of words and phrases that have been identified as relevant to your service offering, but are not visible on your website. Methods for effective search engine optimisation are constantly changing and meta keywords used to be incredibly important to site rankings. They don’t hold the same value any longer, but it’s still good practice to have a list of meta keywords built into the coding of your website.

H1 Tags
A H1 Tag is just another name for your main heading. Using your SEO keywords and phrases in this heading is a powerful SEO strategy, as the search engines place high value on this part of your website. Make sure that your H1 Tag is written in such a way as to encourage visitors to read on and that it is relevant to the search term that brought them to that specific page of your website.

Hyperlinks
Hyperlinks are live links in your website that guide the user to other relevant parts of your site. You’ve probably seen websites with links written as ‘click here’ – this is pretty redundant, as it doesn’t tell the search engine what that link navigates too. Using your keywords in your hyperlinks is a valuable SEO tool, but it needs to be done well in order to read correctly and demonstrate value.

Website Copy
This is perhaps the hardest part of your SEO campaign to get right and one that is often overlooked – but getting your website copy right will have a massive effect on your search engine rankings. The trick is to make your copy relevant to the search engines by incorporating your key phrases, while retaining readability for your visitors.

If you implement all of these SEO techniques into your website, you will soon see more visitors and an increase in sales leads. Managing your SEO is a complicated business, so using a professional SEO company is a good idea if you want to get your content just right for the search engines.

Solutions Four provide a wealth of internet marketing services, so feel free to contact us about our Search Engine Optimisation services if you feel you would benefit from our help.