Garden Euphoria is the new direct sales brand of leading garden furniture suppliers English Garden Group. Already a very well established wholesale business, they contacted our e-commerce web design team for help with creating a unique and memorable look for the launch of the new brand and the website which was going to play a central part in its success.
Our web design team were briefed to create an innovative eye-catching website design which would enable them to engage their target audience in a crowded marketplace and which would reflect the quirky signature pieces for which the group is well known.
True to the brief, our artworkers put together a vibrant, energetic design which is simple and eye-catching. The bright contrasting colour scheme and profusion of lively images engages the user and projects a feeling of fun and summer. The high ratio of images to text is a key feature as it enables users to respond intuitively and instantaneously to the products and makes for a visually interesting navigational structure.
As with any e-commerce website, it was vital for our designers to produce a scalable design which could effectively cope with changes and amendments in product listings and new sales features. The design which we finally implemented is built around this principle and offers the client excellent flexibility.
Since the launch of the new website, the feedback has been excellent and demand for their products has soared.
Visit
Garden Euphoria's website, the large bean bags are something special!
back to previous page
please wait for one moment....