Solutions Four got involved with Jenrick at a key stage in the company's development. The Jenrick brand was born out of the merger of several different recruitment organisations, each with quite separate corporate identities. In order for the Jenrick brand to work, it needed a strong single identity to unite the disparate elements.
It was at this stage that we were asked to get involved with the re-branding of its logos,
company brochure design and website.
Jenrick asked our brochure designers to produce a design for each of the four departments within the parent organisation: cpi; engineering; medical; and building. Our designers had already come up with a logo for each of the divisions, and elected to use these colours to make the brochures distinct from one another.
The brochures are a fresh white with eye-catching coloured tabs to identify the different divisions. The chosen images are interesting, thought-provoking and classic in black and white. The understated colours in the photographs mean that attention is not detracted from the divisional colours on each of the brochures.
We sourced industry prices for the printing of the brochures and were able to pass huge savings on to the client through our contacts.
We continue to produce high-profile design work for the Jenrick Group.
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