Company Websites

Exploding Myths

Investing in an internet arm for your business can be a daunting prospect. There are a myriad of different web solutions available in today’s market, and hundreds of web companies touting the amazing results that can be achieved for as little as £99.

However those who work in the industry know - myths and hype aside – that there are just two types of website: good ones; and bad ones, and it really is worth investing a little extra money to get one of the former.

Goody Two Shoes

Good websites are those which are soundly-structured using the latest programming languages and built in such a way as to allow for updates in software and search engine optimisation at a later date. They conform to W3C web accessibility standards, look great without being graphically heavy and contain market sensitive wording.

Good websites are hosted on secure, dedicated servers with full back-up and technical support. They also have coherent navigational structures to allow customers to use them effortlessly, and with any e-commerce site, there should be secure online payment facilities and integrated sales management tools.

Mad, bad and dangerous to know

Bad websites are those which are written in outmoded or disorderly code, with no content management system or scope for future add-ons. There really is no point investing a single penny if the resulting website is complicated to use, difficult to update and doesn’t project the right image for your company.

Any professional developer will tell you that it is much more of a headache to improve a badly made website than to get it right from the start, so be wary of quick fixes, cheap quotes and outrageous claims.

It is important to take your time and ask the right questions.

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Logo Rebranding

What your logo and, indeed, any visual representation of your business such as your website, business cards or office stationery says about you can literally make or break a sale, so it’s essential that you get it right first time.

Secure Websites

One of the main barriers to the success of some e-commerce sites is consumers’ fears regarding potential security and confidentiality issues. These can arise if your website is not guaranteed to be 100% protected against data theft.