Web Copywriting Checklist

Posted 10 months, 3 weeks ago at 1:45 pm. 2 comments

The text on your website should sell whatever product or service you’re offering.

The following 10 points give an ideal introduction into how to write effective online copy to help maximise your sales.

• Is your main headline attention grabbing?
• Does your copy mention the benefits of buying your products or services? i.e. what’s in it for the person viewing your site?
• Are your benefits clear and unique or vague and general?
• Is your text lively and interesting?
• Have you laid out your text with interesting sub headings and bullet points?
• Are your sentences short and to the point?
• Is your text likely to persuade people to buy your product or service?
• Is your website copy written in a conversational way?
• Do you have a call to action? e.g. “Buy your new gizmo online now”
• Is your text relevant to what people are looking for?

This list is by no means comprehensive but will point you in the right direction if you plan on writing your web copy yourself.