Why Content is Important in SEO

Posted 1 year, 2 months ago at 8:50 am. 0 comments

The Google algorithm that works out each site’s ranking is an incredibly complex equation and remains a closely guarded secret.

However, it’s common knowledge that Google likes unique, fresh and relevant content on websites and this can play a part in improving your search engine rankings if done properly.

Why? It demonstrates to Google and visitors to your site that you’re active, serious about your business and provide interesting content that’s relevant to what people are searching for.

Content Do’s and Don’ts

Things you should do:

• Research the most relevant keywords related to what your site is about
• Write regular and interesting blogs & news stories based around these keywords
• Write with your target audience in mind and keep every article relevant
• If you don’t have the time to write or can’t do it yourself, hire a copywriter

Things you shouldn’t do:

• Copy someone else’s article word for word and put it on your site
• Keep your site fresh for a week or so and then lose interest
• Stuff your articles with the same keyword or phrase over and over again
• Write long winded and hard to read articles that never get to the point

Content & SEO Summary

If you put the effort in and write regular, fresh and relevant content based on a well researched keyword strategy you’re on the right track to improving your search engine rankings.

There are many free keyword research tools available, including Google’s which will help you identify the most relevant phrases you want to target.

Remember that content is only one aspect of an overall SEO strategy but it does play a big part and if you put the effort in, you will reap the rewards.