Business Speeches – 5 Things To Avoid

Posted 10 months ago at 10:06 am. 0 comments

Professional speech writing tips

Being asked to give a business speech will often result in the following questions;

• When will I find the time to research it?
• When will I find time to write it?
• Will it have the right impact on my audience?
• How long should my speech last for?

Whether you’re making an important sales presentation or receiving an award at a glittering ceremony, you’ll want to avoid the following mistakes;

Starting with a whimper

If you fail to grab the attention of your audience at the outset then you’ll be fighting a losing battle throughout the rest of your speech.

Choosing the wrong tone

People often choose completely the wrong approach and don’t write their speech with their audience in mind. It’s critical that you carefully consider your subject matter and audience before you even write the first word of your speech.

Not having a clear structure

Like any good story, your speech should have an easy to follow structure with a beginning, middle and an end. If you jump from one topic to another mid-speech, you’ll only confuse your audience and possibly lose your own train of thought too.

Talking for too long

As interesting as your speech may be, it’s inevitable that people will start to lose interest if you keep talking without saying anything new. Quality over quantity is particularly relevant when it comes to giving a speech and you should always leave your audience wanting more.

A flat ending

Depending on the length of your speech, people may not remember all of the key points you’ve made throughout so it’s crucial that you end on a positive and memorable note.

A powerful and energetic ending to a speech will be remembered for a lot longer than a flat and poorly delivered finale.

If writing a business speech that avoids all of the above seems a bit daunting, or you just don’t have the time, our speech writing service will take care of it all for you so you can confidently deliver a fantastic speech that will be remembered for all the right reasons.