From micro agencies to high street behemoths – who do you trust when it comes to marketing your business?
Posted 1 year, 8 months ago at 8:43 pm. 1 comment
‘Katie Brown’ (copywriter) ponders a constantly returning argument for businesses seeking marketing agencies – should you go for the big name brand agencies or should you try the hungry smaller marketing agencies. Read this article to learn more about her thoughts . . .
Getting someone who knows what they’re doing to shout about how great your products and services are is part and parcel of staying successful in business: whether you’re a club in need of pretty posters and flyers or a financial institution requiring a fabulous shiny website.
But who exactly do you choose to do your bigging up and how much does it matter to you whether or not they’re a 100-strong agency with glass-fronted premises in a trendy part of town?
Big changes
“I think at one time if you wanted the best marketing brains trained on your marketing and advertising campaigns then you did have to go to the big name marketing agencies. I’m not sure that that’s necessarily true now. For one thing I think that the internet has given people a lot more flexibility in how they work and it’s pretty common to hear about talented people breaking away from big agencies and setting up their own micro agencies.”
Big names vs big savings
“I think a lot of savvy business people are starting to realise that smaller agencies can deliver too, particularly as they’re often run by the people who made certain big agencies what they were in the first place. And in the current climate micro agencies are pretty attractive to customers because they can offer prices that big agencies can’t match because of their increased overheads and wage bills.”
Flexible working
“Having experienced both set ups, one of biggest differences that I’ve found is that micro agencies can be a lot more flexible in the way they work. They often have staff who work remotely – even dotted around the globe – and are flexible enough to provide customer service right around the clock including weekends.
Clients can often deal directly with the guy who’s designing their website or writing their brochure copy too. With big agencies, clients deal exclusively with account management staff which can sometimes add another layer of complication into the communication process.”
Trust is a must
“I suppose the main thing has got to be earning the trust of your customers though and that’s true of both huge established agencies and micro agencies. Once you’ve had good work from someone you’re likely to go back for more regardless of whether they’ve got fancy premises and 100 staff or not.”
What do you think?
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