What is a website content management system and what benefits does it provide?

Posted 4 months ago at 11:25 pm. 0 comments

This article will briefly explain what a website content management system (or CMS) is and what benefits is can bring to your business and website solution – and incidentally, all of the websites created by Solutions Four come complete with one of the most flexible and effective CMS’s available.

OK, a CMS is simply a database that sits behind your website, that you (as the user) can access (via the Internet), by going to a website address and entering a password.

Once you have logged into this area, you will then see a list of the pages you have on your website. From here you will be able to go into your pages and edit the content, which, when saved, will immediately change your website.

For business owners this gives you several massive benefits:

• urgent business  / marketing decisions can be implemented immediately (such as menu price changes)
• no more charges from your web designer for making simple content changes
• no waiting for typo’s or errors to be corrected – everything can be changed instantly
• changes can be made when you want them to and can be scheduled when you need them

Good website content management systems also offer several features that can improve your rankings in the search engines (eg. Google). These include:

• the ability to individually title your website pages
• the ability to customise your url extensions (website addresses)
• the option to add specific page intro information you want the search engines to display
• new pages that are automatically added to an XML sitemap

Remember, just because you have access to a CMS it does not mean you have to take on all the burden of updating the website yourself. Share the responsibility with other people in your business or your website team – this is another benefit in that website CMS’s are so easy to use that several people can all chip in and help.

Overall, content management systems should be a must for anyone investing in a new website. With the speed of modern business it is essential that you have complete control over as much of your advertising and marketing as possible.

Next steps and further sources of information:

Would you like to see a demonstration of our Website Content Management System?  We will gladly come to your business and explain the benefits in more detail.

Would you like our team to evaluate your current website?  We offer free website evaluations and will gladly help you understand how effective your current website is.

Would you like us to quote for a new website for your business?  We would welcome the opportunity to meet with you and discuss a range of website options that would be available for you.