With ITV recently announcing half year losses of £105 million and a sharp decline in its year on year advertising revenue, it seems more and more businesses are turning their attention to online advertising strategies.
The company also suffered a huge hit on the Friends Reunited brand, selling it at a colossal £145 million loss.
Despite all the doom and gloom from their traditional TV advertising, ITV performed very well in the online sphere, seeing a rise in users of ITV.com from 31 million to 116 million.
The online revenue generated by ITV.com rose 6% to £18 million which demonstrates the growing popularity of internet based advertising.
Online & upwards with Solutions Four
Here at Solutions Four we’ve been helping businesses of all sizes develop, maintain and grow their online presence since 2003 and these companies are really reaping the rewards as more and more consumers are influenced by web based marketing and advertising.
A study commissioned by Ofcom earlier this year found that 70% of UK adults had internet access at home and this figure is expected to rise to around 75% by the end of 2009.
Marketing your business online makes sense with traditional media such at TV losing market share to the internet and the continuing growth in people who have access to it in their homes and at work.
Now is the right time to focus your advertising strategy online and Solutions Four are perfectly placed to help with;
•
Website design &
development
•
Email marketing
•
Search engine optimisation
•
Pay per click advertising
•
Online copywriting
No matter how big or small your business, you can’t afford to stand still.
If you want to discover more about how we can help you grab your share of the growing online market, contact us today using the methods below;
email our team